A nonparametric approach to perceptions-based market segmentation

By Helmut Strasser, Josef A. Mazanec, Josef A Mazanec

Subjects: Business mathematics & systems, Medical / Nursing, Medical / General, Business & Economics / Marketing / General, Business & Economics : Marketing - General, General, Mathematical models, Business & Economics, Economics - General, (exploratory and nonparametric), Marketing Research, business administration, Applied, Marketing - General, Market research, Science/Mathematics, business data processing, Market segmentation, Business & Economics : Economics - General

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