Essai sur la langue de la reclame contemporaine

By Marcel Galliot

Subjects: Ambiguität, Literatur, English poetry, history and criticism, Poetry, Pictorial works, French language, Ambiguity in literature, History and criticism, English poetry, Advertisting copy

Description: Ambiguity, according to Empson, includes "any verbal nuance, however slight, which gives room for alternative reactions to the same piece of language." From this definition, broad enough by his own admission sometimes to see "stretched absurdly far," he launches into a brilliant discussion, under seven classifications of differing complexity and depth, of such works, among others, as Shakespeare's plays and the poetry of Chaucer, Donne, Marvell, Pope, Wordsworth, Gerard Manley Hopkins, and T. S. Eliot.